Vault

Tribes

14 tribes share 1 house — and almost nothing else.

• Pantheon of luxury14%
• Runway track9%
• Avant-garde underground8%
• East-Asian lifestyle8%
• French lifestyle women8%
• Quiet-luxury industry8%
• Indie makers7%
• Gen-Z fandom7%
• The art world5%
• Seoul–Tokyo insiders5%
• Silver models4%
• Fragrance storytellers3%
• Streetwear hype3%
• Spanish glamour3%
• Outside tribes8%

Clustered by overlap of followings, then verified profile by profile.

Signal

The floor is identical. The tails are the business.

• @dior38%
• @chanelofficial34%
• @maisonmargiela30%
• @acnestudios30%
• @louisvuitton30%

Every tribe stands on the same luxury floor, so it separates no one. The tails do: casting directors in Lille, agencies for models over 40, select shops in Hannam-dong, essayists who write about tea fragrances.

Only 51% of this audience follows @courreges at all. What sits beside it is the signal.

Missing strategies

Four moves, in order.

1. Seoul–Tokyo insiders — 5%. Not a segment but a map: stylists, PR and select shops on the market where the house's growth is decided.
2. Pantheon of luxury — 14%. Pays full price for icons. Revenue now, while the longer stories are built.
3. Quiet-luxury industry — 8%. A Bergdorf stylist, a NYC brand consultant, a Paris production president — B2B leverage out of all proportion to size.
4. Avant-garde underground — 8%. Decides what the pantheon will wear in two years. Bought with seeding and access, not media budget.

Avant-garde validates · insiders distribute · maximalists buy · fandoms grow into clients.